What is an example of social impetus for sustainability as described in the material?

• A. Corporate profits rising
• B. Public pressure and youth climate strikes
• C. Deregulation
• D. Increased fossil fuel subsidies

Answer: (B)

Social impetus for sustainability comes from pressure from people and communities demanding change. When the public, especially younger generations, mobilizes through protests, campaigns, and strikes, it signals that sustainability is a priority for society. This kind of social momentum shapes decisions by governments, companies, and institutions because decision-makers respond to public expectations and reputational risks. Public pressure and youth climate strikes exemplify this: they create visibility, legitimacy, and urgency for action on climate and sustainable practices, driving policy reforms and shifts in corporate strategy. In contrast, rising corporate profits reflect market success rather than a social demand for sustainability, and deregulation or increased fossil fuel subsidies tend to undermine sustainability goals rather than represent social-driven momentum.